In the post-pandemic world, and with the video streaming market getting more and more saturated IBM Watson Media wanted to shift its offerings from video streaming towards the virtual events space.

We already had a ton of features at hand – we saw them as building blocks of a new product.

Equipped with the experience of building the Enterprise Video Streaming with Registration Gate product (another, in some ways similar offering) I drafted an information architecture artifact, a basic screen flow. It served well as a starting point for a day-long workshop, in which product managers, front-, backend, and QA engineers participated along with a UX researcher and the design team.

After we gathered input from every team it was time to reiterate the first draft of IA. Sequences in screen flow, the structure of the navigation menu and its items changed.

After this point things got a bit crazy adventurous: to move really fast, a dedicated, close-knit cross-functional team was formed. We got super agile, focusing on this one project; research, design, and development slightly overlapping but never stepping on each others’ toes.

We released a product that on one hand has some serious limitations but on the other hand, it does the job well – we reached our main goal. There is a lot to improve, based on the learnings from usage metrics and quantitative research.

The following screens show the admin interface.

To dive deeper, see IBM’s own product page.